Complete the Look (Visual Recommendation)
We've all been there. You have an important event coming up but you just can't seem to decide what to wear. Should I wear the blue jeans with the blakc top? Should I go with an all black look? Business casual or formal? Luckily for us, there is now a solution that can help us to complete the look, for any occassion. With complete the look, buyers get recommendations on which items might match best with their current items in cart/current purchases.
How does Visual Recommendation work?
Based on analysis of purchase patterns, visual recommenders can be used to recommend items that best match an item currently in purchase view. This saves shoppper time while allowing them to also discover new items that they otherwise would not have purchased.
Why is visual recommendation useful in the fashion space?
Visual recommenders help to boost shopper convenience and drive sales by pushing items to the top and allowing buyers to discover new or trending items that match what they currently are looking to buy.